Xiaomi CEO Lei Jun announced that his company plans to differentiate itself from Tesla by making the electric car a true smart mobile space.
In an interview with the press, Lei Jun said that the automotive industry is undergoing a revolution. “The car is no longer just a means of transportation, it is also a mobile computer, an office, a living room, a cinema, a restaurant, and much more,” he explained.
To meet this new demand, Xiaomi will focus on technology and innovation. The Chinese brand plans to develop electric cars with more efficient batteries, more advanced infotainment systems, and autonomous driving features.
“We want to make the electric car a super-gadget,” said Lei Jun. “We want our customers to be able to enjoy the best possible experience, whether they are driving, in the back seat, or sitting in the back.”
The event on December 28, 2023, will be the opportunity for Xiaomi to unveil its first electric cars. The Chinese brand has already confirmed that it will offer a range of models, from city cars to high-end sedans.
Xiaomi, a serious challenger for Tesla
The entry of Xiaomi into the electric car market is news that could shake Tesla. The Chinese brand is one of the largest in the world, with a market capitalization of over $100 billion. It also has significant expertise in the field of technology, notably in the manufacture of smartphones and tablets.
If Xiaomi can achieve its ambitions, it could become a serious challenger for Tesla. The Chinese brand has the means to develop innovative and competitive electric cars. It also has a large customer base, which could be attracted by the idea of a connected and intelligent electric car.
Xiaomi’s entry into the electric car market is a significant development. The Chinese brand has the potential to shake up the industry and challenge Tesla’s dominance. It will be interesting to see how Xiaomi’s first electric cars are received by consumers.
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