The Super Bowl is the sporting event of the year in the United States. And for automakers, it’s the perfect opportunity to make a splash. This year, electric cars are in the spotlight.
Kia, BMW, Toyota and Volkswagen are betting big on the Super Bowl to promote their electric models. BMW highlights its new i5 in a humorous spot starring actor Christopher Walken. Volkswagen makes its comeback at the Super Bowl after a 10-year absence with an ad that highlights its heritage and electric future. Kia plays the emotional card with a poetic spot for its EV9 SUV. Toyota teams up with former quarterback Eli Manning to promote its new Tacoma hybrid. By 2024, the American market for electric cars is set to grow significantly.
The Super Bowl is therefore the ideal opportunity for automakers to raise their profile and attract new customers.
So, which ad made the biggest impression on you?
And which electric car would you like to see at the Super Bowl?
While we wait for the game, here are a few amusing anecdotes about car commercials at the Super Bowl: The most expensive commercial in Super Bowl history was aired in 2023 by General Motors. It cost $7 million for 30 seconds. In 2022, automaker Polestar aired a commercial starring Arnold Schwarzenegger.
The first automobile commercial at the Super Bowl was aired in 1967 by Chrysler. The Super Bowl is always a moment of great spectacle, and car commercials are no exception.
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