Ford is struggling to make the switch to electric vehicles. The production of its 100% electric Explorer SUV, which was supposed to start in early 2024, has been pushed back to June. This is a blow to the American brand, which is counting on this model to catch up to its competitors.
Indeed, Ford is far behind other legacy automakers in the electric vehicle market. Volkswagen, BMW, Volvo, and Mercedes already offer a wide range of electric models. Not to mention the “newcomers” that specialize in electric vehicles, such as Tesla and BYD.
Ford currently only has the Mustang Mach-E and the F-150 Lightning. And the Mach-E has recently seen its production slow down.
Ford’s delay in the electric vehicle market is likely to cost it dearly. The brand has announced a goal of selling 600,000 electric cars per year by 2026. But this goal seems completely out of reach, given the delay and the fierce competition in the market.
The electric Explorer is therefore a crucial model for Ford. But it may already be too late for the American brand to catch up.
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